Project · Erasmus for Young Entrepreneurs
Erasmus for Young Entrepreneurs
A Europe-wide exchange for young entrepreneurs: in the EU programme Erasmus for Young Entrepreneurs (EYE), GreeNovaX works as a “new entrepreneur” with the experienced entrepreneur Dr. Mohamed Ben Ayed (METAGILE, France) – focusing on the business model, market strategy and international visibility.
Key facts
The project at a glance
- Programme: Erasmus for Young Entrepreneurs (EYE) – a programme of the European Union
- New entrepreneur: Dr. Ali Behravan GreeNovaX, Siegen
- Host entrepreneur: Dr. Mohamed Ben Ayed, METAGILE, France
- Intermediary organisations: Baden-Württemberg International (BW_i) and CCI Paris Île-de-France
- Period: May to November 2026 (6 months)
- Focus: business model, go-to-market, marketing and dissemination
The programme
Learning from each other – across borders.
Erasmus for Young Entrepreneurs is a cross-border exchange programme of the European Union. New entrepreneurs work for up to six months with experienced entrepreneurs who run a small or medium-sized enterprise in another participating country. 45 countries take part, and more than 15,000 exchanges have been carried out so far.
On the German side, the exchange is supported by Baden-Württemberg International (BW_i), which matches suitable partners and organises the exchange. On the French side, CCI Paris Île-de-France supports the host entrepreneur.
Goals
What we want to achieve with the exchange.
Sharpen the business model
Develop the business model and commercial strategy of GreeNovaX and its products together with an experienced entrepreneur.
From research to market offering
Translate research-based technology into a clear, scalable B2B offering with tangible customer value.
Customers & positioning
Refine customer segments, positioning and go-to-market strategy, and improve how the business is presented to partners and customers.
International markets
Gain insights into the French and European markets and explore first opportunities in the Maghreb region.
A win-win partnership: the host entrepreneur contributes experience in agile coaching and transformation, product management, cloud migration, AI integration and stakeholder management. GreeNovaX contributes technical know-how in AI, IoT and energy-efficient solutions as well as insights into the German start-up ecosystem – building a bridge between the German and French innovation environments.
Work plan
Milestones M01 to M06
The exchange follows a jointly agreed six-month work plan with clearly assigned tasks for both sides.
M01 · Getting to know each other
GreeNovaX presents the company, business idea, target market and key challenges. The host entrepreneur introduces product development logic, agile working methods, coaching and marketing.
M02 · Customer needs & value proposition
Joint review of customer needs, sales and marketing channels such as the website and social media, and the value proposition; feedback on customer segmentation.
M03 · Website concept & business model canvas
Structure of the website including legal pages and the marketing approach; joint review of the business model canvas and how to address European audiences.
M04 · Website & go-to-market
Further website development and preparation of a go-to-market campaign for GreeNovaX and its solutions – accompanied by mentoring on market, customers and business development.
M05 · Business plan & dissemination
Lessons learned are turned into dissemination material and a more precise business plan; feedback on clarity, feasibility and market fit at national and EU level.
M06 · Publication & review
Publication of the website and dissemination of the results as a success story; joint evaluation of the collaboration and identification of future cooperation.
Results
What the exchange delivers.
- A stronger business model and clearer commercial strategy for GreeNovaX
- A revised business model canvas and go-to-market approach
- The new bilingual website greenovax.de – published as part of the exchange
- Dissemination material and social media content for both partners
- Insights into the French market and new contacts in Europe and the Maghreb region
- A basis for future cooperation between GreeNovaX and METAGILE
More about the exchange in our News.
Impressions
Photos from the exchange
Erasmus for Young Entrepreneurs is a programme of the European Union. GreeNovaX is solely responsible for the content of this page. More information: erasmus-entrepreneurs.eu · bw-i.de/talente/eye
Interested in working together?
Get in touch – we look forward to hearing from you.